Why we launched VILO: quality without the marketing markup
After 15 years in wholesale, we knew what the market was missing. Here is why we started our own brand.
From 2004 to 2019 we supplied power tools, hardware and marble chemicals as a wholesale distributor. We saw every side of the trade: what products cost, which ones customers came back for, and how much of a shelf price was really advertising.
In 2020 we launched our own brand, m-right, with VILO as our product line. The idea was simple: customers want genuine quality, and they shouldn't pay for heavy marketing to get it.
Today VILO covers all of our categories. Every product carries the same promise: good quality at a fair, honest price.
